The culture of Franchising Workshops mark a new event on the Franchise Relationships Institute calendar. With a vision to foster a safe, fun and challenging environment where people can listen and share franchising ideas and experiences to allow them to better work with their franchise network, the event set-out with big goals.
Covering some of the FRI’s most well-known and well-loved models, such as the Franchise E-Factor and the SCARF model which relates to the neuroscience of creating a healthy franchising culture, the event really delivered in building up a realistic image of the challenges and rewards that exist within the franchise industry.
In addition to this the workshop introduced some models that we had not yet encountered in previous sessions. Jewli and Jenna’s comprehensive insight into the Franchisee’s Business Journey helped provide clarity on the different stages franchise partners go through in their journey as a franchise owner and provided effective strategies to support them through each stage.
As well as this, the opportunity for self-reflection during the ACE Franchising Culture Diagnostic allowed each attendee to evaluative their strengths and weaknesses when engaging with franchisees in their network. The diagnostic tool allowed attendees to identify dimensions where they exceed and others where they could improve, knowledge which ultimately helps them better service their franchise partners and further their personal and career development.
As always the FRI team fosters an environment where attendees feel confident to speak up, jump in and share their experiences and knowledge. This collaborative culture adds significant value to the event as FRI’s models and theories are reinforced with real world experience. Attendees are often asked to relate the skills they are learning back to their own experiences, ensuring that everything they take away from the event they are able to implement in their everyday roles.
Overall, The Culture of Franchising Workshop is an excellent addition to the FRI calendar and caters more broadly to those who work within the franchising industry, but are not necessarily a franchisee, field manager or franchisor. The Brisbane event was delivered beautifully by the FRI team and received positive feedback from all in attendance.
We look forward to meeting up with the team again in Sydney and Melbourne!