As a proud partner of the Franchise Relationships Institute, Cashflow It regularly attends events and workshops hosted by the company. Most recently, the team enjoyed a two day boot-camp designed for field managers, to give them the tools they need to drive positive outcomes with their franchisees.
Hosted by FRI’s Jewli Turier, the two day interactive boot camp brought together field managers from different brands and of different expertise to share their experiences and knowledge about their role in the field, whilst learning some new skills.
Kicking off with an FRI favorite, the Group Scoop, the room was able to share what they hope to gain from the experience, setting up the discussions for the coming days. Following this, the group undertook some exercises to better understand the franchise relationship through a holistic approach, and the values on which the relationship is built. We continued to discuss strategies to manage the franchisee and franchisors expectations and what the responsibilities of each party are.
Later in the day, Jewli delved into the FRI’s most successful models, The Franchisor and Franchisee Wheel of Excellence and The Franchisee Business Journey. Next we moved onto some of the attendees favorite topics of the two day boot-camp, with an in course on utilizing Solution-Focused Coaching and the DISC Model, which built the basis for the following days activities.
Day two kicked off with a group discussion on how field managers can add value to their franchisees and how to conduct effective field visits through joint preparation, process agreements and positive follow-up. Covering another important topic, Jewli encouraged field managers to be aware of the emotional state of their franchisees and how to offer the right support at different stages of their journey as a franchise owner. In addition to this, she urged field managers to take some time to manage their own vitality in order to avoid burning out in what can be a stressful role.
Wrapping up the boot camp with a series of round tables, Jewli delivered an engaging session touching on a wide range of topics that are vital to the field manager role. All attendees felt as though they gained something from the experience, and left with renewed energy to drive positive change within their franchise network.